I have discovered that when it comes to building a successful and thriving business as an entrepreneur, you are your own greatest threat. A great business, a great team, a great life, and a secure future is something you create yourself. The sooner you realize that, the better it is for you.

It starts with the intention to be disruptive, creative and strategic. It starts with the belief in the idea that you were born for a purpose and you have a mission you deserve to accomplish. Your belief becomes your message. Your belief needs to be clear. It needs to express what you feel deep inside.

According to Tara Talbot, former VP of Human Resources at Workopolis, “the reason that most people get hired is the same as the reason most people get fired.” And that reason is personality. I want to add to that and say the same reason most people choose to work for you is the same reason they leave you.

Imagine you are sitting in your house and it's a beautiful night and everything looks perfect. You get up from where you are sitting and you are walking to the kitchen to get a glass of water. As you are walking, you suddenly feel light headed and dizzy. Your whole body starts feeling funny and you can't think straight.

What type of mindset do you have? In a ground-breaking research study conducted by John-Erik Mathisen and Jan Ketil Arnulf at BI Norwegian Business School, there are two mindsets that most aspiring entrepreneurs have, one of which is likely limiting your potential as an entrepreneur.

Now, more than ever, your customers are hungry. They are after something. They want your genuineness more than your product, service, ideas or expertise. They want an experience. They want an experience that is more authentic and real. This means you need to stay in touch with the real you.

It starts with making a decision to do things differently. This is a decision to match your outer expressions with your inner experiences. Yes, you may get into trouble for doing this, but do it anyway. The things you say and the things you do need to match with the things you actually believe.

When I was a young entrepreneur a few years ago and struggling to get customers and achieve my business goals, I used to wonder why other young entrepreneurs in my industry seemed to have better control of their businesses than I did. They had more impact, influence and income than me. And I wanted to know how to have the same control over my business like them.

We have been told time and time again that goal setting is an essential tool for achieving success in business and in our lives. That's true. But what we are not always told by goal setting experts is that goals themselves do not change anything.

I believe when it comes to growing your business as an entrepreneur you need to do it in a way that makes people feel safe and secure around you. This is about being an effective leader and exuding great energy and making others feel good around you.