Now, more than ever, your customers are hungry. They are after something. They want your genuineness more than your product, service, ideas or expertise. They want an experience. They want an experience that is more authentic and real. This means you need to stay in touch with the real you.

I believe being professional, smart, persuasive, fun, and social is not enough to become who you want to be as an entrepreneur and improve the quality of your business and life. Don’t get me wrong. It’s important to be professional, social, smart, and fun. You should strive to be all of those things.