Now, more than ever, your customers are hungry. They are after something. They want your genuineness more than your product, service, ideas or expertise. They want an experience. They want an experience that is more authentic and real. This means you need to stay in touch with the real you.

We have been told time and time again that goal setting is an essential tool for achieving success in business and in our lives. That's true. But what we are not always told by goal setting experts is that goals themselves do not change anything.

I believe when it comes to growing your business as an entrepreneur you need to do it in a way that makes people feel safe and secure around you. This is about being an effective leader and exuding great energy and making others feel good around you.

Are you feeling frustrated and stuck in business and in your life? It could be because you are too fixated on performance. You may be ignoring the learning and growth opportunities that are in front of you. The uncomfortable things in front of you might be what you actually need to get to the next level of your business.

Goal setting is a common prescription most entrepreneurs use when they’re looking to perform at a higher level and grow their businesses. There is nothing evil about that. I believe goal setting is how you become who you want to be. Using goals to unlock massive growth in your business seems like a noble thing to do.