The most sought-after trait by small business owners worldwide is competitive advantage. What we don't realize is that the best competitive advantage we have is in our customer engagement strategy not in our product, brand, or price. At Becoming a Willing Student, you’ll learn how to create strong, authentic and compelling interactions that resonate deeply with your customers, and ultimately create true and lasting impact.

At Becoming a Willing Student, you’ll learn the most important skill every small business owner needs to learn sooner rather than later – Authentic Leadership. We define Authentic Leadership as becoming the best you so you can lead, build and maintain positive relationships with your team and grow your influence.

Our sales training program guides you through a customized curriculum that is designed around foundational and high-performance skills, helping to build your capacity so you can be more and do even more. We operate with a proven structure that produces high-performing small businesses and creates transformational sales leaders. Our sales coaching approach is designed to give you an engaging experience that fast-tracks the achievement of your sales goals. You’ll receive help building the skills needed to succeed in the new global marketplace.

If you are feeling stuck in your small business and in your life and are looking to unlock the next level of business growth available and elevate yourself from the slush pile of competitors, work with us. We'll show you the missing ingredient in your small business. You’ll be inspired to build the small business you’ve always wanted. We’ll help you break past barriers, take your small business to the next level, and achieve your goals faster than you thought possible.

Build trust, consistency, confidence, and relevance in business and with your team. The people around you are your team, whether you know it or not. You are the team leader. Your customers, your employees, your investors, your suppliers, your network, your mentors, your friends, and your family, are part of your team. Are you leading them or are they leading you? It’s a question you need to ask yourself if you want to become who you want to be.

Your value as a small business owner comes from the ability to speak, think, live, and love in a way that honours you and your values. You have to be feeling confident and secure to do this well. You have to be feeling strong. You have to be feeling connected to something bigger than you. You have to be feeling powerful to do this. Not the control kind of power, but the letting go kind of power.

The reason it’s hard for most small business owners to become who we want to be in business and in our lives, and surround ourselves with the right people for our mission is because we haven’t taken the time necessary to discover our own interests, and master our own attitudes and feelings before we set goals. There is a certain level of mastery of yourself that is required before you set goals for yourself or your team. Your goals are how you become who you want to be.

Relationship management is all about giving and with no strings attached. You need to have the mind-set of abundance. The reason most small business owners are not influential in business and in their lives is because they believe they have nothing to give and that the world or other people are withholding from them what they need. Their entire approach to relationship building is based on this thought of lack - whether it is a lack of connections, influence, customers, recognition, attention, acknowledgement, or respect. This thinking sabotages your relationship building efforts and limits your potential.

The ability to communicate and express yourself with confidence is one of the greatest gifts you can possess as a small business owner. There is power in being able to communicate effectively and inspire your customers and your team through words. Public speaking is one of the fundamental aspects of good communication. Yet many people are so terrified of public speaking that they would rather die than give a speech.